CHEAP IS GENERIC
Everyone likes cheap and free.
And that’s fine, who doesn’t want to pay the least amount of money for the highest quality of a product or service?
I have often received the question: “Why do you and other trainers charge the price you do for personal training? Isn’t $200 a month a lot?”
My services are not cheap.
“Cheap” has a negative connotation to it that gives an impression of poor quality and short-term benefit.
That is quite the opposite of how quality trainers and coaches operate.
You can sign up for big-box gym group exercise classes.
You can go pay $10 a month at Planet Fitness and hope you can figure it out on your own.
You can pay an online trainer $50 for a cookie-cutter program.
You can pay a personal trainer who got a weekend certification and somehow is able to be responsible for people’s health.
The common denominator between all of these options is that whether you’re aware of it or not, your investment will have an impact on the degree to which you’re bought in and dedicated to your program.
Think of it this way: Let’s say you need a car. You have a few options. For the sake of the example, let’s say you can afford both:
- You can buy the $1,500 1995 Honda Civic with 150,000 miles on it.
- You can pay $400 a month for a new 2019 BMW.
Which one are you going to take care of more? Which one are you going to feel invested in for the longevity of the car?
Which of those two will give you feel a deeper feeling of responsibility?
If you’re paying $10 a month for your gym membership, are you really that worried about maximizing your investment? Who cares if you miss a workout? It’s $10.
If you’re going to buy a cookie-cutter program, do you really feel like you’re getting the most out of it? How long before you start telling yourself, “Eh, I’ll make up for this workout next week.”
Let’s go back to the car example. If you’re spending more money on your car payment than your own health, don’t you think that’s a bit revealing of your priorities?
It’s going to be really tough to enjoy that sweet ride if your back hurts every time you drive more than 15 minutes at a time.
At the end of the day, is there anything more important than your own health? It’s something we take for granted until we don’t have it any more.
Think of when you have a cold and your nose is so stuffed up you can’t sleep well. Don’t you start appreciating and wishing for the time when you have clear sinuses?
Or when your knee starts aching and you wish for the days of youth when you could do what you loved without worrying about how long your knees can hold up.
HEALTH IS AN INVESTMENT
The best trainers charge rates that are reasonable, yet hold you accountable.
Personally, I have a cap on the amount of clients I take in. I limit myself because I know that if I take on too many, I won’t be able to give each client 100% of my attention, time, and effort.
Not only that, but the best trainers know what they’re worth. They’ve worked hard to get where they’re at and the price you pay reflects receiving an experience you won’t get with other generic trainers.
With my approach, I know that I am in the 1% of online trainers talking about how the body is asymmetrical, why your shoulder can be hurting because your pelvis is out of position, or how to exercise with exactly the correct technique that goes against the grain of how others teach exercise.
I know what I do works because for years I had the approach of a generic trainer. And it was not rewarding because I did not get my clients the results they wanted.
That all changed with my approach with Postural Restoration. Now, I am confident that I can help anyone.
I offer long-term solutions as opposed to band-aids for short-term satisfaction. If your priorities are the inverse of that, I would bet a lot that you won’t be around for long.
However, if you’re motivated, invested, and disciplined, you’re on your way to success. That requires a monetary, time, and mindset investment to your success to hold you accountable.